The Challenge

Archaea Energy made headlines when it was acquired by BP for $4.1 billion in October 2022. But the Archaea team wanted the world to know the story of innovation and determination that made the company the fastest-growing RNG company in the industry. Their goal was to earn a profile of the company and its history in a top-tier business publication in the two months before the acquisition deal would be finalized by regulators and shareholders.

The Solution

Leveraging our strong media connections and deep industry insight, we identified the most compelling aspects of Archaea's origin story. By strategically targeting top-tier business reporters across diverse sectors—including M&A, energy, commodities, and climate tech—we successfully secured a front-page multimedia feature in the Wall Street Journal. This high-impact coverage of Archaea and its Assai landfill gas plant achieved all the company's objectives within the designated time frame.