The Challenge

Getting accurate information quickly after floods is difficult, especially in geographically remote areas. Floodbase’s insurance intelligence product allows users to monitor flood events in near real-time and inform parametric insurance policy payouts.

Floodbase (formerly Cloud to Street) sought to be the company to comment on the trend of climate adaptation and utilize their expert representatives as the chief explainers of parametric insurance and why it’s crucial in managing climate-enhanced flood risk. 

Floodbase needed help distilling its complex services into an understandable corporate narrative and then matching its experts to relevant industry trends.

The Solution

Redwood was originally brought on to help with a funding announcement. During the announcement, we formed a strong partnership with Floodbase and saw them through product launches and a company rebrand. 

We quickly integrated the company’s messaging and found new avenues and verticals for Floodbase to highlight their expertise across tech, AI, satellites, and insurance. Redwood matched the right experts from within the company with media opportunities to tell the Floodbase story to diverse stakeholders, including insurance industry insiders, investors, and government officials.

Our database of industry analysts and events was just what Floodbase needed to share its expertise and elevate its experts.