The Challenge

With a solid business model for helping commercial fleets go electric and sourcing EVs for mobility startups, a sizable initial capital investment, and a first customer already in place, Inspiration’s leadership team knew it was time to get the Inspiration story out into the world. 

As a young company still in stealth mode, it needed to convey its innovative model and ability to streamline the transition to EVs to its target audiences of fleet owners and automotive manufacturers. The executive team sought professional guidance on how to message Inspiration’s brand and differentiators to the market and create a company launch plan that would make a memorable impression on target audiences.

The Solution

Redwood aligned well with Inspiration’s climate-oriented mission, and our focus on the fundamental building blocks of effective climate communications was a match for Inspiration’s specific needs as they planned their launch announcement.   

Inspiration enlisted Redwood’s support to develop messaging for the company and define its brand; to draft clear and compelling website copy; to plan its launch announcement for maximum impact; and to execute media relations that secured them placements in high-value climate and business news outlets.